Verden calls itself a riding town, and that is more than a nickname. Breeding, auctions and competitions attract customers from all over Germany and abroad, and around the horses work businesses for equestrian equipment, feed, stable and yard technology, transport and services. Anyone selling in this environment has customers who know exactly what they want, and ranges with many variants: sizes, colours, fits, pack sizes. For an online shop that means careful product data, reliable availability and a search that finds the right item even among a very large number of variants.
The cathedral town on the Aller is also a district town and home to a food industry that supplies retail and industry. Add to that mid-sized manufacturers whose customers rarely sit next door. Both groups need websites that take a specialist audience seriously: product information and data sheets, certificates, contacts by region, often in several languages. And associations, clubs and organisers around equestrian sport and breeding need event calendars, members' areas and content that many people maintain at once — without the result falling apart. Anyone maintaining dates and starter lists needs clear permissions for that, not a shared admin login.
Equestrian retailers and manufacturers in Verden need shops that cope with a wide range of variants — with Shopware 6 we build exactly that: size charts, colour variants, sets and accessories, returns that flow cleanly back into the merchandise management system. If you also supply dealers or riding businesses, you get B2B terms in the same system; the ERP connection is part of it. International customers we serve with multilingual storefronts. After launch we take over support: testing updates of the 6.7 line on staging, applying security patches promptly, keeping plugins in step with every release, reading the logs. In the maintenance contract the SLA determines whether we respond within 24, 8, 4 or 2 hours.
A lot of content and many hands: in Verden that is the typical case for TYPO3 — a breeding association or event organiser with dates and results, a food manufacturer with product ranges in several languages, organisations with several sites in the district. New websites and portals are built on TYPO3 v14 LTS. Existing installations we bring there along an upgrade path — from v12 or v13 as a normal project, from older versions via intermediate steps. Maintenance covers the assessment of new security advisories on the day they appear, patches via staging, and backups whose restore we actually test.
We reach Verden from Oldenburg in around an hour, via the A28, A1 and A27. Concept meetings, workshops and acceptance take place with you on the Aller, as agreed; day-to-day project work we handle remotely with clear responsibilities, video calls and a ticket system. Calls reach us on +49 441 21 21 63 0, Monday to Friday, 9:00 to 16:00 CET. We have no office in Verden: development, operation and support are based in Oldenburg, and hosting runs on our own servers in Germany — with a separate environment for every project.